Why uptime matters
In e-commerce, every minute of downtime is measurable in lost orders. A 60-second outage on a peak Saturday afternoon is not an inconvenience — it is hundreds or thousands of pounds in revenue that walked away to a competitor. And yet most retailers still run on a single uptime check that only catches full outages, missing the partial failures that drain conversions all day.
Modern commerce stacks fail in subtle ways: a payment gateway that times out only on Visa cards, a CDN that serves stale product images, a cart that returns 200 OK but silently drops items above £100. E-commerce uptime monitoring needs to look at the customer journey end-to-end, not just whether the homepage loads.
What goes wrong
- Checkout returns 200 OK but the "Place Order" button is broken — homepage looks fine while sales bleed.
- Payment gateway responds slowly under peak load; customers abandon mid-checkout.
- SSL warning on checkout subdomain after a certificate auto-renewal failed silently.
- Product page redirects through 6 hops because of a CMS migration — Google starts dropping pages from index.
- Cookie consent banner missing after a deploy — silently violating GDPR for EU shoppers.
- Promo code validation endpoint returns errors during a campaign launch; conversion craters.
Monitors that matter
These are the Uptrue monitor types that map most directly to the failures above. Each links to a full setup guide.
Verify "Add to cart", "Checkout", "Place order" or any other critical button text is present on every check. Catches the broken-page-with-200-OK failure that destroys sales.
Slow checkout is abandoned checkout. Alert when TTFB on /cart or /checkout exceeds your conversion threshold.
A browser SSL warning on checkout instantly drops conversion to zero. Get alerted 30, 14 and 3 days before expiry on every subdomain.
Excessive redirects after a CMS migration drop pages from Google index and slow every visitor. Catch chains over 3 hops or broken final destinations.
Headers like CSP and X-Frame-Options often disappear after CDN reconfiguration — opening you to compliance issues and Magecart-style attacks.
A missing consent banner is a GDPR/ePrivacy violation under European law. Catch it within minutes of a regression.
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Frequently asked questions
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